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USP Content
USP Content is a London-based multi-platform production and Public Relations company.
The firm was established in 1990, by Rob Jones. (USP ) was initially a programme consultancy specialising in developing programme formats for radio stations including GWR's Classic Gold, Jazz FM, Essex FM and Talk Radio. However the company developed a branded content specialism, producing content for broadcasters that was paid for by brands like Mars, American Airlines, Cadbury, P&G and many others. USP was the first independent production company to produce not one but two breakfast programmes for UK commercial radio stations. The Jazz Breakfast for Jazz FM was hosted first by Nick Miller and then by Tim Smith. The Talk Radio Breakfast with Kirsty Young proved to be a critical success.
The company was renamed (USP Content ) in 2004 and now specialises in sport and music programming. (Formula 1 ) is an important area for USP Content with the company contributing over 200 hours a year for (BBC Radio 5live ). NFL, Major League Baseball and Barclays Premier League football are also mainstays of the company's production output. USP produces (RocknRoll Football ) for Absolute Radio. USP Content provided worldwide radio coverage of The Volvo Ocean Race 2011-2012.
USP Content has mixed sport with comedy to produce "(How to be England Manager )" for BBC Three. USP Content also produced (Britain's Next F1 Star ) for Sky Sports. The series is sponsored by (Scalextric ).
Rob Jones and USP Content started producing The Wireless from Age UK in early 2012. The Wireless from Age UK is an online and DAB radio station aimed at the 50+ market.
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